11/14/2008

Smart marketing

Some race organizers around here have wised up over the past few years. They realized they were not getting much publicity by handing out cotton t-shirts, so instead they started giving away quality running shirts with the race logo stamped on them (yet not covered with sponsors' logos). Now at races many of the runners are advertising for other events, and lots and lots of people are wearing the same running shirts.

Gotta run…

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